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Packaging Design

Digital Billboard

Sell Sheet

Sell Sheet

Truck Graphics

Packaging Design

Digital Billboard

Sell Sheet

Sell Sheet

Truck Graphics
In addition to gaining good distribution, their new branding garnered some major kudos and opportunities. For example, how many chicken brands do you know that were featured as a gift item in the Neiman Marcus Christmas Catalog? (For those who weren't in the market for a His 'n Hers Mercedes).
But the clearest measure of success was reaching the corporate goal -- to be positioned for acquisition. In less than five years, this unknown commodity line of chicken grew into a strong brand, and managed to attract the leading natural and organic food products company in North America.