What we do

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When College Hill Poultry came to us with the challenge of positioning their new brand of chicken, we jumped at the chance. Here was a line of chicken with real product benefits: antibiotic free; hormone-free; raised in roomy houses, and fed natural corn and soybeans.

Our goal was to develop a name and logo that would quickly convey the benefit of this brand. Thus, "Raised Right, The Name Says It All," was launched--and greeted with immediate success.

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